Social media marketing has taken the web by storm and many people have fallen in the trap of trying to run their whole online business using it.
Its great because it doesn’t cost anything and its possible to get some decent traffic from it.
But there are many reasons not to base your online business just on this type of marketing.
What Are The Different Types Of Social Media Platforms
There are many different platforms to consider as an online marketer or business owner.
Not all of them work the same way.
Some are more image based while others offer more ways to actually interact and engage with other members
Some also cater more to specific demographics and may not appeal to your specific niche.
So lets take a look at some of the more popular social media networks used by marketers and the problems encountered.
One of the first social media platforms to hit was Facebook.
Their growth was astronomical and people were signing without hesitation so that they could connect with their friends and relatives.
Over time as the platform grew Facebook had to come up with a way to take advantage of its traffic and turn it into income.
They allowed marketers and online business owners the opportunity to set up their own pages.
These pages could be used to advertise their business and post information as well.
Many of us jumped on this opportunity because it was free.
It offered another way to get some free traffic and try and turn it into income.
For me it meant driving traffic from my Facebook page to my blog.
While other marketers used their Facebook pages to post affiliate links and drive traffic directly to products and services for sale.
I was never a fan of social media do to the fact that they mine all your information whether you like it or not.
So I didn’t initially jump on the bandwagon when it came to setting up a Facebook page.
But after a while of being told that I need one I took the leap and set one up and started promoting my blog posts.
One day I logged in to post and my Facebook page had a warning that it had been unpublished.
I did a video on it explaining my thoughts.
They didn’t give a specific reason other than to say I violated their terms of service.
I appealed but it stayed blocked because I couldn’t fix the problem without actually knowing what I did wrong.
For me this was the last straw.
I decided that it was a waste of time to spend the energy on a platform that you can’t control.
Facebook is in full control and if they want to shut you down there is nothing you can do.
Others with the same complaint
After doing some research I came across other marketers with the same complaints.
There Facebook pages were deactivated and they were not sure why or where to start looking to fix the problem.
Another successful internet marketer even did a video on his experience with his wife’s 8 year old Facebook page which you can watch below.
So when it comes to trusting social media marketing with Facebook just keep what you have seen here in mind!
Here is another social media platform that has produced good results for some marketers.
If you are in the cooking, clothing camping or traveling niches then you know what I mean.
It is a favorite among females and has seen a steady growth over the last few years.
Instead of being a platform where you can send messages and interact with others you instead post pins.
You also create boards that you can save pins to.
Its been called a “visual search engine”.
Visitors see a pin that grabs their attention and click on it.
From there they can be directed to an offer or product that your promoting.
The Problem With Pinterest
After having my Facebook page unpublished I decided to try Pinterest to see how it worked and if it would be useful.
Would I have a better experience with social media marketing using Pinterest?
I decided to give it a try.
What I found was it was very time consuming and confusing.
I studied different marketers each telling you the best way to get traffic by pinning, re-pinning and making eye catching graphics.
My traffic went from 0 into the 1000 and impressions were increasing as well.
I still didn’t really understand how it worked but I thought I could figure it out.
After a few months of using Pinterest I decided it just wasn’t for me.
It seemed too time consuming trying to get traffic from a platform that I had no control over.
Plus I was seeing other marketers complaining as well because they were seeing a steady decline in visitors compared to previous years.
Pinterest has been tweaking their algorithm because apparently they had been gaming Google in order to bring traffic to their site and Google made adjustments.
A lot of the pins that were ranking high in the search engine had now lost those positions.
Here is an explanation how it effected traffic and why.
Then we had the Google + social media network that was trying to play catch up to Facebook.
I tried using this similar to how I was using Facebook but it just didn’t have the same engagement that I saw on Facebook.
I have to admit though I didn’t put much effort into learning how to make the best of it.
Probably because I was already utilizing 3 to 4 other social media networks and didn’t have the time or energy to figure it out.
Its probably a good thing as well because Google just announced they will be shutting it down.
So even if I could have gotten some benefits from it they would have been short lived.
Once again it comes down to not having control.
You can spend a lot of time and money trying to produce results with social media marketing only to have the rug pulled out from under you when they want to change things or shut down as in the case of Google +.
Twitter is a social media platform I believe is trying to find its way.
In order to grow they need to make money but yet not scare away their users.
I have used Twitter for social media marketing and it has resulted in some traffic and sales.
Mainly because it was easy to automate and the user base was the right demographic for my niche.
But they have been making some adjustments lately and I am not able to reach the same amount of people with my tweets.
They have tweaked their algorithm and now your tweets don’t get seen by as many people as they used to.
Only time will tell what other changes they implement that will make it harder to reach your audience for free.
Currently YouTube is the hottest social media platform for those that are not afraid to get in front of the camera.
There are currently marketers running their whole business off of this platform.
One of the biggest benefits for marketers is the ability to put links in the description that directs viewers to products or services so they can make sales.
If your an affiliate marketer this is great.
Your not able to do this on other social media marketing platforms such as Facebook or Pinterest.
I myself have started to use the platform because of the potential as well as the ease of use.
I can do a 10 or 20 minute video and then get it uploaded and live within another 20 minutes which makes it very convenient to pump them out.
Now many of the old timers that have been making YouTube videos for years and earning their income from it have experienced loss of income.
Google changed their policy recently and they are paying out much less in advertising revenue to YouTubers on their channels.
Which brings me back to who is in control?
The answer is Google.
Even though you might be spending your time creating videos and possibly spending money to advertise them ultimately Google is the owner of your videos.
Another big complaint is creators losing their channels.
The possibility is getting your channel completely shut down is real.
This has happened many times to successful channels that had hundreds of thousands to millions of viewers.
If you run a channel that has to do with topics such as marijuana, kids, politics and other touchy subjects you may find your self caught in the cross hairs of Googles terms of service policy.
And guess who always wins?
Here is just one example of what I am talking about below:
This can be a scary aspect of putting all your eggs in one basket.
Use Social Media Marketing As A Tool
If your going to be starting or running a successful online business then you need a good foundation.
In other words you need to be in control of your business.
When you build a website on a platform such as WordPress and you have your own web hosting your in control.
That is part of the foundation.
You can also build an email list as part of your foundation.
A website and email list are what will make you a successful online entrepreneur and give you the foundation needed to grow on which you control.
Then you can choose to do social media marketing on a platform of your choice for additional growth and branding.
Social media in my opinion is only a tool to be used because you don’t own the content that you place on any of these platforms and you have no control over what happens to the content.
Social media marketing works for some marketers while others not so much.
From my own experience I can see that a lot of what I have tried really didn’t produce much in the way of traffic to my blog or any increased income.
I am much further ahead creating content and blogging than spending hours making friends and posting images on my social media profiles.
Plus I like the things that I have control over when it comes to my content.
Why create content on a social media platform and give away your rights to it?
If your new to the world of online marketing and looking to get an online business started then its possible with a simple website.
I have done it as well as many others that I know.
Remember start your online business with a foundation and then use social media marketing as a tool.
In the end you will be further ahead!
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