Whether you have an online business or off line business email marketing should be one of the ways that you grow your business.
Its inexpensive and can be easy to implement as well.
Even for newbies.
So you might be wondering which is the best autoresponder software for you?
Let’s go over what to look for and what the different options are.
- Email Marketing Software & Why You Should Use It
- Features Of Autoresponder Software To Consider
- User Interface
- List Segmentation & Automation
- Mobile Phone App
- Email Deliverability Rate
- Go With A Reputable Established Company
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Email Marketing Software & Why You Should Use It
I am a big fan of controlling as much as you can when it comes to your marketing.
Doing email marketing and using an autoresponder is one of your best solutions.
In order to sell more products and earn an income its important to get in front of as many people possible that are interested in what your selling.
Marketers spend a ton of time and money trying to generate traffic.
For example I have used Google Adwords to drive traffic to landing pages on my blog.
Once there visitors sign up and get added to my email list.
My email autoresponder software starts sending them the information that they want plus some other offers that I think may be of interest.
So I only had to pay once to get these potential customers.
When your spending your money on such things as Facebook Ads or Google Adwords it can become quite expensive.
A simple low budget advertising campaign can run $200 to $500 per month.
So you want to make sure that you capture leads and get them added to your email autoresponder software.
This helps you get more bang for your advertising dollars.
Don’t Make This Mistake
One mistake that I see a lot of marketers making is not capturing their leads.
They are afraid that the best autoresponder software is too costly.
But that really is not the case if you set it up properly and actually use it.
Even if you have a blog and your writing your own content.
Time is money.
All the visitors that you are getting can be turned into potential customers down the road if you get them on your email list and start marketing to them.
Should I Use Free Autoresponder Software
Although there are some very reasonably priced email autoresponder services that you can choose from some marketers want to go the free route.
Nothing wrong with that as long as you get what you need.
If your just starting an online business then your not going to have a lot of opt-ins so a basic service such as MailChimps Forever Free Plan may work for you.
They allow you to have up to 2000 subscribers on their free plan.
If you need a simple way to send a newsletter or you run an e-commerce store then MailChimp can work for you.
As for internet marketers this specific autoresponder service would not be a good choice.
Many marketers have had accounts shut down.
Another popular free autoresponder service is MailerLite.
They also have a “Forever Free Plan”.
Their plan offers you 1000 subscribers but unlike MailChimp you get access to all the features of their software.
If your considering starting with a free autoresponder software make sure to look at the different levels as far as pricing and features.
Eventually you will outgrow your free plan and need to upgrade.
This is typically where these free autoresponder services make back their money.
They will be more expensive on the upgrade plans than other autoresponder services that you would have initially started paying for from the start.
Features Of Autoresponder Software To Consider
Ok now lets talk about what features you need to consider when trying to make a choice between the different email services and their autoresponders.
When it comes to logging in and setting up an email autoresponder sequence or sending out a newsletter it should be easy to do.
You don’t want to be fumbling around for 20 minutes trying to remember how to do it.
So its important to look at the different email service providers and their interfaces.
- Is the interface modern and up to date
- Is the dashboard organized
- Are statistics easy to find for your optins and mailings
- Can you arrange and customize your dashboard
List Segmentation & Automation
These are other important aspects to consider when building your email list.
Its possible that you will be marketing different products or services.
For example lets say that you have a blog dedicated to the outdoors and a couple of categories that you talk about are tent camping and recreational vehicles.
Although these 2 categories have to do with the outdoors there will be people on your list that may not want an RV or maybe some RVers that don’t want to camp in a tent.
So it doesn’t make sense to send them all the same emails.
Your autoresponder software should have the ability to segment your visitors to certain lists.
By doing this you will get the benefits of:
- Higher open rates
- More engagement from subscribers
- More sales
- Less people unsubscribing
To get the most out of your autoresponder software you may need to integrate it with other software.
For affiliate marketers having the ability to integrate with landing page software such as Clickfunnels or LeadPages can increase sales significantly.
If your a statistics geek you may want to make sure that the best autoresponder software for you is one that can be integrated with Google Analytics.
Other integrations can include:
- Web forms
- Google and Bing Ads
- CRM software
- Social Media Platforms
- Chat software
Mobile Phone App
Another feature that is nice to have when it comes to email marketing is the ability to monitor your campaigns on the fly is a mobile app.
So if your a marketer that is always on the go you may want to make sure that the autoresponder software that your considering has a mobile app.
Things that you can do with a mobile app include:
- Create and send emails to your lists
- Track your statistics
- Add or delete contacts
One scenario where I could see it being useful is if you were doing trade shows and would like to add people to your email list as you met them at the shows.
For the most part though I think the best way to use the mobile app with any email autoresponder service is to monitor your campaigns.
At a quick glance you could see how they were performing.
While this is a great feature to have I wouldn’t say that it was a necessity when it comes to email marketing.
Email Deliverability Rate
Most email autoresponder services claim a 99% deliverability rate.
I don’t necessarily believe this to be true though.
Often times you will find that your emails are landing in your subscribers spam folder.
In which case this is considered “delivered”.
Unfortunately due to bad marketers that have spammed their lists we now have email providers that use very good spam filters.
So no matter how good your email autoresponder software is its almost impossible to get a 99% delivery rate.
So what should you do then?
My suggestion is to go with a reputable autoresponder service.
Which brings me to my next suggestion.
Go With A Reputable Established Company
When choosing the best autoresponder software it is best to choose a company that is dedicated to email marketing and has been around for a while as well.
Often times I have seen marketers using email autoresponders services from companies that aren’t dedicated providers.
Some examples are multi level marketing companies.
Often times they will have an autorsponder service that their consultants can use as well as promote as a way to earn an income.
From what I have seen these are unreliable and don’t offer the best delivery rates.
So stick with companies that are strictly dedicated to providing the best autoresponder services and this is their only business.
Some to consider are:
- Constant Contact
Many of these companies have been around for years and know how to get your emails delivered.
Choosing the best autoresponder software is not an easy task.
The best thing to do is make a list of the actual features you need instead of looking for the most features for the least amount of money.
Then try the different autoresponder services to see which of the interfaces you like.
The most important step is just getting started.
Building an email list will be one of your best marketing methods and once you set up your autoresponder it will do all the hard work for you.
All you will need to do is fine tune it over time.