If you plan to be successful online with whatever business your in then your going to want to build an email list.
A lot of beginners struggle with what email service provider to go with as well as how to set up their autoresponder to engage the subscribers to their list.
So I put together this quick guide to help you get started.
Why You Should Build An Email List
When it comes to your online business you want to make sure that your in control of as much as possible.
Let me explain.
I see a lot of emphasis being put on building up social media profiles and using social media as a way to market your business.
There is no doubt that social media is a powerful way to attract like minded people to your product or service but the problem is that you don’t own the content that you put on it.
Yes that is the reality.
I just recently learned the hard way after spending time getting my Facebook page built and attracting visitors.
They Unpublished My Page
What happened one day is when I logged into my Facebook Page I had a notice waiting for me that says:
“Your Page has been unpublishedIt looks like recent activity on your Page doesn’t follow the Facebook Pages Terms. If you think your Page was unpublished in error, you can appeal and we’ll take another look.”
I looked over the posts that I had on my page and could not find anything that was violating the terms of their service.
So I appealed.
“You appealed this decision. It was denied Tuesday, June 26, 2018 at 6:45 PM”
Now if you have ever read the terms of service for any of these different social media platforms you will see why its so hard to figure out what is acceptable and what is not.
They leave the wording very broad so that it basically covers just about anything leaving you with no options if they decide that they don’t like your content.
So lets get back to why you should be building an email list.
The main reason is because you own it.
If your going to be spending time and money trying to grow your online business then why would you take the chance on a marketing medium that you have no control over?
Exactly you would be crazy to because your business could be gone overnight.
You can still use social media but you can get a lot of your followers to opt in to your list so that you can always communicate with them no matter what happens.
Another Very Important Reason To Build An Email List
Hopefully I have opened your eyes to why having a list is to your benefit due to the fact that you own it but there is also another important reason as well.
The reason is that most visitors to your website are not going to buy your product or service on the first visit.
Most beginners have this misconception that all they need to do is send traffic to their offer and the sales will start coming in but that is not the case.
Studies have shown that a visitor to your product or service will need to see it 5 to 7 times before they will feel comfortable buying it.
Here is an example to open your eyes as to how important this is.
Suppose that you are running some kind of paid advertising whether it be Google Ads or Facebook ads and the cost per click is .50 to $1 per click.
These costs can add up to $100’s or $1,000’s per month.
So if the visitors are coming to your website and leaving after the first visit then its like throwing money away.
A lot of money.
In order to get a better return on your money you could have an opt in so that you could get these visitors to subscribe to your email list where you could continue to promote your products to them.
This way your stretching your advertising dollars.
You also have the ability to promote to these same subscribers well into the future.
What Are The Steps To Get Started
Ok so now that you see the importance of building an email list you might be wondering how to get started?
Step 1 – Figure Out What Your Needs Are
Are you just looking to create a list to send a weekly newsletter to or are you an internet marketer that will be sending a high volume of emails promoting different offers?
There is also the cost.
You can start building your email list for free as there are some providers that have a no cost option to get started while others typically start at about $10 to $49 per month.
The cost is determined by how many subscribers you have and what features that will be needed.
Step 2 – Choose An Email Service Provider
Not all email service providers are equal and not all are the best for the different business models.
For example if you are an affiliate marketer many of the email service providers won’t be a good fit because they frown upon having affiliate links in your emails.
This is one of the reasons that I chose to go with GetResponse.
They were a good fit for me because they are affiliate friendly and offer the best pricing and features for what I need.
Maybe you are running an e-commerce business and you need to have some automations set up for abandon carts or contacting buyers to offer them additional discounts if they buy more products within a certain period of time.
There are some email service providers that are good this.
Here is a list of the more popular email service providers that you can choose from:
- GetResponse ( good for internet marketers )
- Aweber ( good for internet marketers )
- ConvertKit (good for bloggers )
- Constant Contact
- SendLane ( good for internet marketers )
If I missed any then let me know and I will add them to the list.
Step 3 – Take The Time To Set Up Your Autoresponder
One thing that I have noticed is a lot of people set up their autoresponder with a “thank you for subscribing to my list” reply message but then I never receive another email from them again?
Or I get an email a month or 2 down the road and I forgot that I had even been on their list.
You have to remember that the reason to build an email list is for the ability to stay in contact and build a relationship with your subscribers.
Its worth the effort to set up a sequence of emails that will warm them up to your products and services.
Set Up 5 to 7 Emails
Remember that your subscribers need to be contacted at least 5 to 7 times before they will feel comfortable with your offer so it would be a good idea to at least start with 5 to 7 emails in your autoresponder.
How to determine the frequency as to how often to send them?
This is debatable depending on who you talk to.
I have seen some marketers say send them everyday while others every other. Some will say that once per week is enough.
I think it really depends on what your promoting or your niche.
For me I found that its better to send emails everyday after they subscribe for the first 7 days and then go to a once a week schedule.
Some people just jump on list after list and forget which ones they have subscribed to.
So if you wait too long or you don’t get in front of them from day one chances are that they will be less response.
What To Use In The Email Sequence
This is an area that stumps a lot of people but it doesn’t have to.
The easiest way to get an email sequence is to join the email list of a competitor to get ideas of how they have theirs set up and what they promote to their list.
You don’t have to copy their emails just use it for ideas on how you can craft emails to send to your list.
When you build an email list nothing is set in stone so everything can be tweaked and changed as time goes on.
I have made some small changes to some of my email sequences that made a big difference in conversions in return earning me more money.
If you don’t already have an email list then its time to get started.
The cost is relatively inexpensive for the potential benefits that come with the having a list of 1000’s of potential customers.
I found it to be a great addition to my online business and it is something that I look to grow heading into the future.
Just keep in mind the price range and features that you will need to find the email service to build your list with.
When it was time to build an email list I chose GetResponse because they had all the features that I needed at an unbeatable price plus they integrated with all the major services and softwares.
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