AWeber was one of the first email service providers to offer a way for marketers to build an email list.
They started way back in 1998 to be exact.
A lot has changed since then and there are many new email marketing services that have popped up
So why should you even consider using AWeber.
AWeber Review – Features and Benefits
Due to the fact these guys have been around for so long you can count on their email service working the way it should.
This is important when your running an online business.
Now if you haven’t started building an email list then you should really consider starting one as soon as you have some traffic going to your website.
Having a list is part of the foundation to your business.
So lets take a look at what they offer for features.
1. Free Trial
Its nice to be able to try something out before you spend money on it so you will be happy to know that you can give these guys spin without having to spend any money.
You can sign up for the AWeber free 30 day trial.
Set up your account and play with the features to see how they work.
I admit 30 days isn’t really that long of a period of time but its better than nothing.
There are some other providers that don’t even offer 30 days.
One thing to note is that if you decide not to use their service then you need to cancel otherwise you will be billed if you go over the 30 day trial.
So keep this in mind.
2. Deliverability Rate
Just signing up for an email service doesn’t mean that your emails are going to make it into your subscribers inbox.
So its important to go with an established company.
The AWeber email deliverability rate is said to be one of the best in the industry.
This is done by making sure that everyone using their system abides by the rules and doesn’t spam their list.
In return they stay in good standing with ISP’s and they don’t have to worry about getting blacklisted.
The days of just sending out a newsletter on weekly basis just don’t cut it anymore.
You need a way to set up sequences for your subscribers that sends them an email when they respond a certain way.
This is different than just having an autoresponder.
With an autoresponder you have a series of emails that will go out on specific days that you have set up.
But with email automation you have the advantage of creating different flows depending on whether the subscriber opens the email or not and also whether they click on specific links within an email.
AWeber automation is handled using tags.
Tags trigger a new “campaign” when the subscriber performs an action within an email.
Here’s is a simple example:
If they subscribed to your list in order to get an e-book then you can tag them if they click the download link and then add them to a different marketing campaign.
If they don’t click the download link then you can keep them in the original email sequence.
Unfortunately the AWeber automation is not as sophisticated as some of their competitors like GetResponse or ConverKit.
But if you don’t need complex automation then it should work for you.
Of course you need forms so that visitors can sign up to your list.
The AWeber forms make this simple.
There are a number of categories that you can choose from including:
Just click on whichever form template you would like to use and from there you are able to make changes to the colors and text.
5. Design Templates
If you want to have your email stand out then you can use one of the included AWeber email templates.
All you would need to do is click on the one you would like to use.
Then you can change the text, colors and add other elements such as images and paragraphs.
If your familiar with how page builders work in WordPress then you won’t have any problems.
Otherwise there will be a small learning curve.
But that goes for most of the different email services so no big deal.
They also offer custom options if you don’t want to do it yourself.
You can have them modify one of their basic email templates for only $29 or have a custom template made for $299.
Depending on your business you may not even want to use an email template.
Its better keep it simple when it comes to email and having a template may effect your delivery rate negatively according to some.
But the you do have options if you decide to use them for branding.
6. API & Integrations
One of the benefits of using AWeber is that they have integrations with most of the popular services.
Here are just some examples:
Its always good to check to make sure that they will work with whatever service you need to connect to before signing up.
7. Statistics & Tracking
Once you get your email autoresponders and campaigns set up you need to keep an eye on what your subscribers are doing.
This is done using the statistics provided in your dashboard.
It makes it easy to see the percentage of subscribers opening your emails as well as if they are clicking on your links.
You can also see the time of day that your emails are being opened.
They offer some detailed stats if you really want to get into specifics and fine tune your marketing.
AWeber support is known to be good and responsive and they offer it 24/7 which is great if your an online entrepreneur with no set hours.
24/7 Support is offered through live chat and email.
Of course response time is going to vary depending on time of day but most of the marketers that I know that use their service praise the support.
They also offer phone support but only Monday through Friday 8am to 8pm eastern time.
9. AWeber Pricing
When checking out the different email service providers myself I ran across a lot of different price ranges.
Some free to start with while others had a basic plan that started at close to $50 per month.
One of AWeber’s strong features is their pricing.
You can get started for just $19 per month after your free 30 day trial has ended.
This is good for up to 500 subscribers.
Once you go over 500 subscribers the cost increases as shown in the chart above.
They also offer discounted plans if you pay in advance.
They are not the cheapest or the most expensive when it comes to email marketing services.
10. Mobile App
Using the AWeber mobile app you can check out your marketing campaigns and other statistics on the fly.
Available for both Android and iOS.
Get a breakdown of different statistics such as:
- New subscribers
- See messages that are scheduled as well as already sent
- View the percentage that have been opened
- See what links have been clicked
Its great being able to access this information when your on the go and you just set up set up a new autoresponder or made some changes to an existing campaign.
Who Should Use The AWeber Email Marketing Service
If your a beginner blogger or internet marketer then this service offers a good option at a decent price.
It doesn’t have all the bells and whistles that you will find with some of the other email services but they compensate with a lower monthly cost.
I think a large portion of their business may be affiliate marketers or internet marketers in general.
This is due to the fact that many of the other email providers frown upon these business models.
I your looking to send newsletters, have an autoresponder, and basic automation then this service will work for you.
If you need advanced automation and segmentation for your lists then there are better options available.
AWeber offers a solid email marketing platform that is playing catch up to its other competitors.
They lack some of the sophisticated features and their user interface is a bit dated.
With that being said some of the most successful marketers are still using their platform.
Such as John Chow, Miles Beckler and Zac Johnson.
These guys make millions per year.
So they can afford to use any email marketing services that they want but they choose to use AWeber for their email marketing needs.
If its good enough for them don’t you think it will be good enough for you?
Why not give them a try using their free 30 day trial?
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